A badly timed joke can put off and distract potential customers. But make sure that your humor doesn’t look forced. Humor is a great way to make people feel connected to your brand. Use humor wellĮveryone loves to be entertained be it a CEO or a teenager. Instead of saying “1TB of space” try saying “Lots of space to store all your favorite movies in one place.” 5. Instead of talking about technical features talk about how your product will solve their problem. But a customer really is looking for benefits benefits that eliminate their pain points. We know you want people to know everything your product has to offer. Talk about the benefits, not the features Your video should focus on 4 key aspects:ĭ) Call To Action (0.50-0.60) 4. How do you do it? By keeping the message simple! We already mentioned why it’s important to keep your video short. That is why your two minutes video message has to be compelling and interesting for your target audience. There are far too many distractions on the internet. Tip: The general rule of thumb is to use 150 words per minute. Make sure to keep the video short even though you have a lot to say. Keep the script shortĪccording to Helen Klein Ross, “the less you say, the more likely people are to remember.” An explainer video is the “hook” that is used to get audiences interested in what you have to offer.
They do not understand the needs of your target audience. The company you hire for explainer video production doesn’t know the business the way you do. Even if you have a high quality video with a badly written script, the conversions just won’t come. While the quality of the video is important, the script is what takes the cake. Here is how you can make your explainer video to gain higher conversions: 1. But explainer video productions can be hard to get right! Not because your idea is a bad one, but because you took the wrong approach. Planning to invest in an explainer video? You know the videos that explain your products and services in a few minutes and tell people why they should choose your product.Įxplainer videos are all the rage now because if done right they can really boost your conversion rate.
0 kommentar(er)
